Marketing

Lagardère Unlimited's expertise in sports marketing, sponsorship and hospitality enables advertising buyers to associate their brand and image with organizations and events.

SPORTFIVE, EXCLUSIVE MARKETING RIGHTS HOLDER

Through Sportfive, Lagardère Unlimited holds the exclusive marketing rights for the leading German and French football clubs, including Olympique Lyonnais, Paris Saint-Germain, Lens Racing Club, Hamburg SV, Borussia Dortmund and Bayer Leverkusen. Sportfive also manages marketing rights for the African Football Federation (CAF) and is involved in various other sports such as rugby, swimming, skiing and handball.

WORLD SPORT GROUP STRENGHTENS ITS PRESENCE IN ASIA

Through its World Sport Group company, Lagardère Unlimited positions itself as a leader on the Asian market.

Thanks to the international expertise of its teams, World Sport Group developed strong skills in selling marketing rights. World Sport Group signed significant contracts for the main three Asian sports and holds the marketing rights for the home matches for the Indian national cricket team — an extremely popular and broadcasted sport in Asia.

The agency also signed a commercial partnership with the Asian Football Confederation (CAF) and for the prestigious OneAsia Super Series Golf Tour.

Finally, this Lagardère Unlimited company also handles the marketing rights for the 2010 Commonwealth Games.

KEY FIGURES

• 30 EUROPEAN FOOTBALL FEDERATIONS
• 250 FRENCH AND GERMAN FOOTBALL CLUBS