EVENTS

An events producer, organizer and owner, Lagardère Unlimited is a key player in the entertainment field and in sports and cultural promotion.

Currently specializing in American sporting events, Lagardère Unlimited is seeking to develop an international ambit in this area, while also planning to move into the world of cultural and artistic performance.

A MAJOR INTERNATONAL PLAYER

Lagardère Unlimited covers the full range of the American sports scene with a dominant or leading position in the main sports segments: amateur, university and professional sports.

Thanks to PR Event throughout Europe, Lagardère Unlimited developed a unique expertise in organizing international tennis tournaments such as the ATP/ WTA Tournament in Bastad and the ATP Tournament in Stockholm.

AMATEUR AND PROFESSIONAL SPORTS

Lagardère Unlimited owns popular events with nationwide appeal in the USA, such as: “Hoop It Up” in basketball, “Let It Fly” in American football or “Kick It” in soccer.

Through Upsolut, Lagardère Unlimited also handles the management of European events for amateurs and professionals such as the Vattenfall Cyclassics in Hamburg.

In creating the Copa Del Sol football tournament, Lagardère Unlimited is developing a unique positioning in the organization of friendly tours between European football clubs.

UNIVERSITY SPORTS

Its organization of sports events in the main American disciplines such as basketball, tennis and golf, makes Lagardère Unlimited an important actor in the sector.

KEY FIGURES

• 20 EVENTS
• 8 DISCIPLINES
  • AMERICAN FOOTBALL
  • BASKETBALL
  • CYCLING
  • FIGURE SKATING
  • FOOTBALL
  • GOLF
  • TENNIS
  • TRIATHLON