Lagardère Unlimited

Lagardère and sports: a special relationship...

Lagardère has longstanding links with the sporting world, and has been involved in sports sponsorship for several years. Lagardère Paris Racing, one of Europe's largest multiple-sport clubs, has outstanding facilities designed to accommodate everything from amateur to pro-level competitions. Established in 2005, TeamLagardère offers training facilities and a centre of expertise for top-tier athletes. The Jean-Luc Lagardère Foundation's mission is to support and encourage the careers of talented young individuals both in France and abroad, particularly through sports, which serve as a vehicle for social cohesion.

At the end of 2006, Lagardère made sports-related business a strategic development priority by creating Lagardère Sports, which specializes in sports economy. A major player in its market, Lagardère Sports covers media and marketing rights management for rights-holders plus event organization.

... is now revealing fresh dimensions via Lagardère Unlimited, a new talent-management company.

Already a leading player in the media and sporting worlds, Lagardère today enters a new phase with the launch of Lagardère Unlimited, which will help position the company in the rights-management and image-marketing fields for sportspeople and artists in France and abroad.
This organization differs from current management companies for athletes and artists in that the media will be central to the image-marketing process. Another difference: Lagardère Unlimited will take a qualitative, personal approach to managing its clients by keeping in touch with them on a daily basis, thanks to a responsive organization that puts people first.
Lagardère Unlimited also offers clients a comprehensive range of integrated services to meet their every requirement, such as managing media relations, negotiating marketing contracts, dealing with events organizers and logistics issues, and providing sound advice.
Lagardère Unlimited intends to become a key player, leveraging its already solid foothold in US sports, and to extend its activity to representing artists.